Brochure

11/05/2010Air Sales

An integrated commercial management system with support of pre and post sales activities.
Powerful multi-channel auto planning engine frame accurate.
Single data entry shared with Etere framework.

ETERE AIR SALES is a comprehensive application that allows you to share your commercial planning and increase your revenue through space optimization and controlled scheduling. Automated scheduling tools and extensive data sharing result in reduced operating costs. The integrated nature of traffic ensures information is always visible in real-time allowing for enhanced inventory management and optimal decision-making. A superior commercial management system that offers:
- Maximized returns on investment and revenue
- Reduced operating costs
- Centralized commercial planning
- Extensive, real-time information for enhanced decision-making
- Consistent and reliable schedule management
ETERE AIR SALES is a modular system and fully comprehensive system that allows the effective planning and management of the commercial side of broadcasting. It manages sales campaigns, customer relationship proposals, planning, invoicing and agents and agencies commissions.
With Etere report manager offers an wide range of ready to use and customizable reports.



Schedule Structure

SCHEDULE STRUCTURE

- Powerful wizard to create the schedule grid
- Flexible and configurable grid to guide filling procedures
- capability of moving blocks with and without events
- Target audience and income on every gridline
- Different grid scenarios
- Multi channel grid including copy across channel and link across channel


Traffic Sales

PROPOSALS

- Efficient commercial proposal management allows you to configure data rich, multi-line proposal
- Single and/or multi-year deals all necessary variables such as products, channels, constraints, discounts/surcharges and invoicing arrangements can be defined and maintained
- Etere will automatically check that campaigns implemented within a deal comply with all rules and constraints
- Supervisors will be presented with contract discrepancies before approval
- Consolidated data management facilitates cross departmental information sharing and avoids time wasted on duplicate inputs
- Fully integrated financial data configuration including multiple tax codes, company specific payment terms and agents’ commission rates
- Rate cards can be defined per channel, rape cards have different discount levels for different customer categories
- Comprehensive rights management system that both facilitates broadcast inventory optimization and ensures complete compliance with licensing terms
- Easy to configure scheduling rules assist planning
- Product category identification ensures either commercial product dissociation or positive targeted commercial placement
- Primary and secondary events planning


List of Reservation

RESERVATION ENGINE

- Automatic reservation of space based on user-defined rules and configurations greatly reduces the need for manual intervention helping to reduce operating costs and minimize the potential for human error
- The use of White and Black list priority classification optimizes commercial scheduling and facilitates 2nd choice scheduling
- The versatility of the automated scheduling tool allows manual intervention and customized planning at any point in the scheduling process
- Scheduling history always available for monitoring and regulatory purposes
- Ability to accommodate long term planning as space can be reserved even in the absence of media support
- Integrated document management for a complete paperless system
- Fully integrated system every traffic changes is immediately reflected in all the system, without any import export function
- Essential proxy file browsing from within the schedule itself assists in the efficient and time-saving monitoring of media both from a rights management perspective and from a commercial perspective ensuring complete visibility of content at all stages of the scheduling process
- Visibility of real-time scheduling returns throughout the planning process for increased efficiency and optimal use of resources
- Allows for real-time monitoring of commercial crowding limitations, ensuring regulatory constraints are respected
- Coordinated management of alternative schedules and multiple networks
- Flexible manual scheduling available with complete recognition of scheduling rules configured at contract stage
- Efficient schedule manipulation possible using the simple drag and drop functionality


Invoicing

INVOICING

If used with Etere automation you can have the immediate post transmission data, using the no reconciliation technology from Etere otherwise transmission information is either extracted directly from presentation schedules or more commonly imported from an external transmission source As Run log transferred from automation. This information update the transmission histories of each programme, promotion, commercial, sponsored secondary event and media item used and can generate the invoice.
- Integrated invoicing system aligned with all scheduling activity for comprehensive financial planning
- Supports both at-use and pre-use invoicing, manual and automatic invoice generation, invoicing by run versus by commercial duration and other key invoicing functions
- Payments track
- Agents and Agencies commissions management, including accounts
- Export to external accounting system


Reporting Service

REPORTING

- A multitude of business specific reports can be produced on demand covering all areas of commercial planning
- Fundamental audience ratings comparison tool which takes into account contract audience figures, targeted scheduling figures and actual reported figures for in depth knowledge of return on investment
- Fully based on Etere reporting services for maximum flexibility
- Integration with Excel spreadsheets for easy custom statistics


Etere Web

WEB AND WINDOWS INTERFACES

- Real-time access to all data anywhere
- Access to the Traffic system via ETERE Web ensures roaming sales force have complete access to the commercial planning system enabling them to create contracts and reserve space remotely
- Client access to own contract information, scheduling details etc from a remote location using ETERE Web with access levels left to the discretion of the station


Executive Editor

INTEGRATED

ETERE air sales use all the technologies of Etere system for a complete response, we can ouline:
- Etere Memory, for an easy visual as rn log control
- Etere Automation, one single scheduling system, with last minute changes from traffic
- Etere Executive Editor the Automation editor is able to display both scheduling and traffic data, do avoid post on-air reconciliation
- Etere Media Manager, to move video as scheduled
- Etere BMS for an integrated scheduling system