Media Asset Management and Newsroom Integration

Media Asset Management and Newsroom Integration

02 June 2016

For more information on Media Asset Management and Newsroom Integration, please refer to the attachment.

Introduction
RBC TV (business television channel) is the only source of business news on Russian television, it goes live since September 2003, covering economic, financial and relevant political events in Russia and abroad, featuring analytical reviews, forecasts and expert commentaries, interviews with top business people and politicians, business press reviews, as well as offering special programs that give an in-depth look into current issues for Russian business.
Over 90% of information featured on RBC TV is dedicated to events in Russia and produced inhouse. RBC TV has a professional team of 650 specialists with a background in business media, including 40 analysts from commercial banks and financial companies.
RBC TV broadcasts 24 hours a day: live broadcasting from 7 a.m. to 1 a.m. with recaps of top stories and analytical blocks from 1 a.m. to 7 a.m. RBC TV is a unique television channel, as it has combined two concepts of broadcasting - news and analysis. The channel provides its audience with morning broadcasting, daytime broadcasting (analytical programs) and evening broadcasting(news, wrap-ups of the day's top stories).
RBC TV is moving its broadcast workflow to a tapeless environment, able to capture, edit, catalog and deliver contents with greater speed and efficiency, to accomplish this objective, RBC TV has requested the implementation of a tapeless news workflow system that interconnects the various departments of the station including Newsroom, Video Studios, Post-Production, Media Management, Traffic Server, Playout system and the archiving and storage systems.
Etere’s solution is a distributed system that increases efficiency and avoids human error by centralizing decision-making, content creation and monitoring of the news broadcast over one integrated system, this system maintains consistency between the newsroom, the production and the playout. Etere will allow playlists, formed by news, programs and commercials, to be prepared in advance across an accurate schedule structure, supporting the last minute modifications that characterize the playout of News, with faster operations, and increased efficiency.
This paper describes how Etere, a world-wide media management solutions provider for broadcasters, media companies, content providers and house, is able to provide a solution that will closely interact with the current News system as well as with the other sub-systems present in the station, from ingest to playout, allowing to search, browse, edit and deliver media files stored across the various sub-systems present in the global solution.