Etere Ad Insertion Introduces SCTE-104 and SCTE-35 Support

Etere Ad Insertion Introduces SCTE-104 and SCTE-35 Support

01 August 2018

Etere Ad Insertion adds support for broadcasting standards SCTE-104 and SCTE-35, affirming its position as one of the industry's most flexible ad insertion software. Video monetization has never been easier!

As part of its commitment to provide a system that evolves with the needs of its users, Etere has announced support for SCTE-35 and SCTE-104 standards to manage Dynamic Ad Insertion (DAI) and Digital Program Insertion (DPI). Benefits include capabilities such as the insertion of graphics, logos and tickers without changing the broadcast infrastructure. Etere Ad insertion provides an all-inclusive and cost-effective software solution. It is a powerful solution that expands video monetization opportunities and is completely scalable to fulfill all your ad insertion requirements.

Monetizing video content to platforms including Over-The-Top (OTT) and Video-On-Demand (VOD) on the internet is an important step towards increasing returns on investments and Etere Ad Insertion helps you to achieve that. Having an effective ad insertion system can help you to deliver high quality content quickly to multiple platforms, leverage new revenue sources for advertisements and integrate effectively with other systems to ensure a seamless exchange of data across the complete media workflow. Etere Ad Insertion is able to manage the end-to-end process including resource management, insertion of filling events on demand, and special effects insertions. With the Etere MERP framework which connects all departments, you can optimize your content management, increase operational efficiency and open up new content monetization opportunities.

Features of Etere Ad Insertion
■ Multi-network capabilities
■ Expands video monetization opportunities, supports a wide range of special effects including overlays, text crawls, alerts , video squeezes
■ Dynamic Ad insertion: Quick insertion of ads, edits and filling events before broadcast
■ Independent management of channels for each network
■ Supports IP connection, SD and HD inputs and outputs
■ With a high density Digital Program Insertion (DPI) ad server
■ Supports Ad Insertion on compressed video channels
■ Fast configuration, simplified management and centralized control

Advantages of SCTE Standards
■ Send graphics, logos, tickers without changing the broadcast infrastructure
■ By sending metadata regarding the video and audio in a linear television network out-of band, the issues of ambiguity and corruption during delivery can be effectively eliminated
■ A single broadcast feed can support multiple different SCTE 35 profiles downstream
■ Can be used for automating live to Video On Demand (VOD)
■ Can be used to enhance Network DVR (nDVR) capability
■ Pre-roll triggers for scheduled insertion

About SCTE-35 and SCTE-104
SCTE standards define a messaging system to manage Dynamic Ad Insertion (DAI) and Digital Program Insertion (DPI). It is launched by the Society of Cable Telecommunications Engineers (SCTE).

SCTE-35 is a broadcast standard that defines the messaging system in an MPEG transport stream and it manages Digital Program Insertion (DPI) in broadcast production. DPI enables headends and broadcast affiliates to insert locally generated commercials and short programs into remotely distributed regional programs before they are delivered to home viewers. SCTE-35 also enables easy communication between content providers and service providers.

SCTE 104 is a broadcast standard that defines the messaging in an SDI signal. It serves as a translator for communication between the automation and compression points of the system that inserts SCTE 35 private sections into an outgoing video transport.

For more information, please write to info@etere.com

Etere was established in 1987 in Italy and it is amongst the worldwide leaders in Media Asset Management (MAM) and channel-in-a-box software solutions. Etere Media Enterprise Resource Planning (MERP) framework of scalable solutions are used by media enterprises across the end-to-end workflow. Etere MERP modular software including Media Asset Management (MAM), Airsales, Ad Insertion, Playout Automation, Broadcast Management System, HSM Archive, NRCS Newsroom, Broadcast Management System, Broadcast video over IP, IP Multiviewer and Live Censorship are built with an innovative architecture, offering the best flexibility and reliability in the market. Etere headquarters is in Singapore and it has a 24/7 support centre in Italy. Е-mail: info@etere.com
Etere logo
About Etere
Etere was established in 1987 in Italy and it is amongst the worldwide leaders in Media Asset Management (MAM) and channel-in-a-box software solutions. Etere Media Enterprise Resource Planning (MERP) framework of scalable solutions are used by media enterprises across the end-to-end workflow. Etere MERP modular software including Media Asset Management (MAM), Airsales, Ad Insertion, Playout Automation, Broadcast Management System, HSM Archive, NRCS Newsroom, Broadcast Management System, Broadcast video over IP, IP Multiviewer and Live Censorship are built with an innovative architecture, offering the best flexibility and reliability in the market. Etere headquarters is in Singapore and it has a 24/7 support centre in Italy. Е-mail: info@etere.com