Etere is an international leader in the media market. Etere develops and distributes a wide range of high technology software for broadcasting and media businesses.

This paper will describe the strategies and implications of implementing a “multi-standard framework” able to manage different standard formats within the same system.

VIACOM Inc., short for "Video & Audio Communications", is an American global mass media company, the world's fourth-largest. The current company owns Viacom International, which is the formal owner of copyrights of Viacom's corporate website and its cable networks.