VIACOM: Media Asset Management for Over-The-Top content delivery

VIACOM: Media Asset Management for Over-The-Top content delivery

16 January 2015

ETERE has helped Viacom International Media Networks to improve the distribution and monetization of their OTT content by significantly automating material packaging and cutting delivery times.

VIMN (Viacom Media Networks) has responded to the need to meet the growing demand for over-the-top services and the market opportunity to further monetize its media assets by choosing ETERE’s OTT Delivery as the cost and resource efficient solution to ensure a seamless distribution of content stored in their media archive.

The implementation of a business-class OTT Delivery for VIMN (Viacom international media networks) was the crowning element of a more ambitious project built upon an ETERE MERP framework, designed to embrace the acquisition, transcoding, localization and delivery of VIMN’s content into a cloud-based, workflow-driven management system.

VIMN’s OTT business consists of granting licenses to partnering OTT service providers (Netflix, iTunes, Net Now, Canal+, Orange, SFR, NumeriCable, Direct TV, cableLabs, Sony Internet TV, etc.) to distribute content coming from its networks (Nickelodeon, Comedy Central, MTV, MTV2, Bet, Nick Jr., etc.), usually after their premiere broadcast in a specific country (USA, France, Brazil, etc.).
This paper will describe the multi-platform OTT delivery solution provided by ETERE in order to streamline VIMN’s content distribution and ensure a 100% compliance of all delivered materials according to the technical specifications required by each particular OTT platform. A special focus will be made on the comprehensive workflow framework that allows automating the acquisition, conforming, transcoding and transfer of all required material, a key feature that eliminates possible errors during the delivery chain.

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Viacom International Media Networks (VIMN) is the international division of Viacom, the network that oversees the production, broadcasting and promotion of key Viacom brands including MTV, BET, Comedy Central, Paramount, VIVA and Nickelodeon, which are viewed by 700 million households across the world.
VIMN has headquarters in New York, London and Warsaw; other international offices are located in Amsterdam, Berlin, Paris, Singapore, Stockholm, and Sydney; whilst regional offices are found in Athens, Budapest, Buenos Aires, Dublin, Madrid, Miami, Milan, Sao Paolo, Seoul, Tel-Aviv, Tokyo and Zagreb.
Etere is the leading company since 25 years ago in the project and development of the integrated end-to-end workflow solution for media stations. Etere has adapted as first in the world the revolutionary concept of MERP (Media Enterprise Resources Planning), that integrates internal and external management information across the entire organization of the TV stations such as Media Asset Management, Automation, Archiving, Scheduling, Air sales, BMS/Long term Planning, News Automation, Resources Planning and OTT Integration. Many TV stations in the worldwide has chosen Etere system to improve their broadcasting productivity.

Etere a consistent system!
Viacom
ABOUT VIMN
Viacom International Media Networks (VIMN) is the international division of Viacom, the network that oversees the production, broadcasting and promotion of key Viacom brands including MTV, BET, Comedy Central, Paramount, VIVA and Nickelodeon, which are viewed by 700 million households across the world. VIMN has headquarters in New York, London and Warsaw; other international offices are located in Amsterdam, Berlin, Paris, Singapore, Stockholm, and Sydney; whilst regional offices are found in Athens, Budapest, Buenos Aires, Dublin, Madrid, Miami, Milan, Sao Paolo, Seoul, Tel-Aviv, Tokyo and Zagreb.
Etere logo
ABOUT ETERE
Etere is the leading company since 25 years ago in the project and development of the integrated end-to-end workflow solution for media stations. Etere has adapted as first in the world the revolutionary concept of MERP (Media Enterprise Resources Planning), that integrates internal and external management information across the entire organization of the TV stations such as Media Asset Management, Automation, Archiving, Scheduling, Air sales, BMS/Long term Planning, News Automation, Resources Planning and OTT Integration. Many TV stations in the worldwide has chosen Etere system to improve their broadcasting productivity. Etere a consistent system!