Successful exhibition of Etere at Broadcast Asia 201022 June 2010
ETERE concludes a meaningful participation in Singapore at Broadcast ASIA 2010 Conference & Exhibition with a speech on Tapeless Management
Etere announces the success of its presentation at the 15th edition of Broadcast Asia, the Asia's first rate event showcasing complete Digital Multimedia and Entertainment Technologies, held from 15th to 18st June at the Singapore Expo in Singapore.
Etere’s main focus at the show was to showcase its consistent and fully comprehensive software solutions. Etere demonstrated its latest applications for broadcasters, production and post-production companies, content providers and more; among the range of Etere's products mainly highlighted during the event can be mentioned:
allowing for enhanced inventory management and optimal decision-making.
visualization of each complex step of the broadcasting process,becoming into an crucial requisite for the overall system since all Etere modules are capable to use suitable workflows to carry out their work more automatically; multiple workflows can run simultaneously, working independently of each other but inline with the respective process they relate to.
Etere MTX is the most advanced, tightly integrated and cost-efficient video management system on the market, completely based on latest Matrox technology. It is offered by Etere to drive the most popular HD/SD Matrox digital video/audio/graphics platforms without using middleware's.Etere MTX is a fully digital ingest/playout engine able to leverage the 100% of Matrox video technology, it works along with efficient file-based broadcast workflows for capturing either scheduled or manual video contents from any feed, and delivering them automatically including brand logos, animations and text crawls.With Etere MTX you will be able to capture HD or SD video plus video proxy at the same time.
ETERE MAM is a highly effective digital content management solution that is designed specifically to streamline the process of ingest, indexing, storage and retrieval of digital assets. A centralized solution for handling digital content and its associated metadata, its effective implementation both increases operational efficiency and maximizes the return on investment of digital media. In a media rich archive, ETERE MAM simplifies the process of content management by streamlining the digital workflow allowing you to bring media content to the market faster and in multiple formats making sure all new media platforms are served with exceptional, frame accurate content.
ETERE Air Sales is an integrated commercial management system that looks after all aspects of commercial schedule planning from commercial contracts through to program rights management; from reservation of space to real-time schedule manipulation; from on-demand report generation to contract invoicing. Etere Air Sales is a comprehensive application that allows you to centralize your commercial planning and increase your revenue through space optimization and controlled scheduling. Automated scheduling tools and extensive data sharing result in reduced operating costs. The integrated nature of Etere Air Sales ensures information is always visible in real-time allowing for enhanced inventory management and optimal decision-making.
Etere Workflow facilitates the management of the entire system by allowing a clear definition and visualization of each complex step of the broadcasting process,becoming into an crucial requisite for the overall system since all Etere modules are capable to use suitable workflows to carry out their work more automatically; multiple workflows can run simultaneously, working independently of each other but inline with the respective process they relate to.
Etere HSM is the cost-effective solution to radically streamline the management of expensive tape libraries;allowing stations to optimize the migration of contents including high and low versions as well as associated metadata. Etere HSM improves the management of libraries by controlling their mechanical movements through the HSM Robotics Control and HSM Data Pump applications, which are able to run several data pumps on different machines to boost their throughput, while offering access to real-time logs, reports and statistics.
Etere Automation is a powerful, reliable and modular broadcasting system, able to enhance broadcasters. Potential in terms of functions and workflow design. Its unique approach combines in a single product real-time device control and media asset management, offering a powerful mix of solutions and capabilities.
As a part of Broadcast Asia conference program, Mr. Fabio Gattari, Etere's Asia Pacific Sales Manager, delivered the keynote speech at the conference on the subject of 'Optimizing File Based Workflow and Asset Management', the speech has token place on 17th June in a special session entitled 'The Challenges of a Filebased Environmen'; during its presentation, Mr. Gattari covered one of the main broadcaster's challenges today, the implementation of a Tapeless approach for media management systems that could be modular, interoperable, workflow-based and cost-effective at the same time. "The broadcasting industry as a whole is proactively looking to migrate towards a more digital based workflow due to the evident efficiencies of a tapeless environment. In many areas of the workflow this is increasingly possible with internal media content management being a prime example. The fundamental area of third party media content acquisition (from external agencies, content producers, etc) has not yet fully converted and where digital files appear to be used, such a process often relies on an undefined tapeless workflow. A tapeless workflow must include all the capabilities that today exist in tape based workflow, but using only files and mainly automatic processing." said Mr. Gattari.