Etere MTX and ITX Compare

Etere MTX and ITX Compare

29 October 2012

This document contains in detail a brief comparison between Etere MTX and Omnibus ITX solutions automation systems, paying special attention to their hardware and interface characteristics.

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Omnibus is started in 1994 they initially grow up with BBC and some other customers but in 2001 their financial status was quite bad. Omnibus System was purchased by a German system integrator to save them from bankrupt. But the SI was still in a bad situation and near to bankrupt again. The management of Omnibus was able to have money from banks and move away from the bankrupt again so in 2004 they restarted. They saved themselves 2 times from bankruptcy. In 2006 they launch a new product ITX, this was the 1st completely software based broadcast system, with Windows as the main platform. A project with any engineering base, the Os and its capabilities are not able to sustain a broadcast quality video. In 2010 Miranda buys Omnibus and to justify the money they spend to purchase the software they start to push ITX as much as they can. This is a suicide story, every ITX sold Miranda lose the sales of Master controls, logo and CG, which are the core business of the company?
Miranda starts a process that will kill themselves, pushing ITX so every station can recognize an IT Based Playout as a top level system, and at the same time cutting its sales base. The result is: the historical top management pushed out, and the company purchased by Belden in 2012. Belden immediately recognizes ITX as a wrong product and start to slow down its marketing, more because the unresolved bugs and lot of unsuccessful stories are changing the Miranda brand appeal as quality product company. The next step is in the near future when Belden will sell a not corporate business as Miranda to someone else; it seems to be the story of a closing in a near future, as often appears in broadcast.
Etere started in 1984 and from that time the company was always profitable. Etere has never been sold or taken over from anyone. The core group of people is still the same after more than 22 years. Etere products are stable and always guarantee to the users a low cost upgrade path.
Omnibus is now ITX only. This expensive Playbox, because that's what we are talking about, it’s the same Playbox product but .... more expensive! Has proven to that, in the market it is not affordable and not able to fulfill the broadcast need. Mostly of the ITX project has been delayed for many years and then running at 20% of the promised capabilities. Mostly requires an hardware upgrade. But they are becoming more and more unstable. Former Omnibus customers looses the confidence in Windows due to Omnibus. The main error in ITX is the use of windows releate routines to manage broadcast video. This use make the system unstable and requires an expensive hardware platform.
Etere started as a video files HSM system, with no compromise. All its behaviours are built for better Video performances.
MTX uses the best of the breed Matrox technologies to produce a real broadcast video output with no compromise and better picture quality. Etere uses Matrox platform, the same used in the best videoservers produced worldwide, with all the broadcast ancillary features, as VBI or aspect ratio. Redundancy and priorities are embedded in the design; they are not simply patches to the product. Etere design allows using a standard hardware platform with no compromise in performances and reliability.
They still deliver 3 products:
1. ITX
2. Opus
3. Colossus

They are based on different hardware platforms, this means that if you need to upgrade you have to purchase another product, therefore you loose your initial investment, also because different products are based on different hardware in the traditional hardware-software combination. The only common features in all those products is the price, they are simply overpriced to make them more 'broadcast'.
Etere has a single framework, what you purchased is based on license only. You can change or upgrade without loosing the initial investment. MTX is an inexpensive add on in Etere product, and it is delivered all inclusive, no additional money is required for add on. Also Etere allows the same price for SD or HD product, and no update fee if you move from one platform to another. Etere is 'free to upgrade' policy.
MTX Flowchart
Omnibus: A Bankrupt History
Omnibus is started in 1994 they initially grow up with BBC and some other customers but in 2001 their financial status was quite bad. Omnibus System was purchased by a German system integrator to save them from bankrupt. But the SI was still in a bad situation and near to bankrupt again. The management of Omnibus was able to have money from banks and move away from the bankrupt again so in 2004 they restarted. They saved themselves 2 times from bankruptcy. In 2006 they launch a new product ITX, this was the 1st completely software based broadcast system, with Windows as the main platform. A project with any engineering base, the Os and its capabilities are not able to sustain a broadcast quality video. In 2010 Miranda buys Omnibus and to justify the money they spend to purchase the software they start to push ITX as much as they can. This is a suicide story, every ITX sold Miranda lose the sales of Master controls, logo and CG, which are the core business of the company? Miranda starts a process that will kill themselves, pushing ITX so every station can recognize an IT Based Playout as a top level system, and at the same time cutting its sales base. The result is: the historical top management pushed out, and the company purchased by Belden in 2012. Belden immediately recognizes ITX as a wrong product and start to slow down its marketing, more because the unresolved bugs and lot of unsuccessful stories are changing the Miranda brand appeal as quality product company. The next step is in the near future when Belden will sell a not corporate business as Miranda to someone else; it seems to be the story of a closing in a near future, as often appears in broadcast.
Made in Italy
Etere: a Success Story
Etere started in 1984 and from that time the company was always profitable. Etere has never been sold or taken over from anyone. The core group of people is still the same after more than 22 years. Etere products are stable and always guarantee to the users a low cost upgrade path.
Mediaset - MTX
ITX Technology
Omnibus is now ITX only. This expensive Playbox, because that's what we are talking about, it’s the same Playbox product but .... more expensive! Has proven to that, in the market it is not affordable and not able to fulfill the broadcast need. Mostly of the ITX project has been delayed for many years and then running at 20% of the promised capabilities. Mostly requires an hardware upgrade. But they are becoming more and more unstable. Former Omnibus customers looses the confidence in Windows due to Omnibus. The main error in ITX is the use of windows releate routines to manage broadcast video. This use make the system unstable and requires an expensive hardware platform.
HSM Archive
Etere Technology
Etere started as a video files HSM system, with no compromise. All its behaviours are built for better Video performances. MTX uses the best of the breed Matrox technologies to produce a real broadcast video output with no compromise and better picture quality. Etere uses Matrox platform, the same used in the best videoservers produced worldwide, with all the broadcast ancillary features, as VBI or aspect ratio. Redundancy and priorities are embedded in the design; they are not simply patches to the product. Etere design allows using a standard hardware platform with no compromise in performances and reliability.
Support Service
Omnibus Products Range
They still deliver 3 products: 1. ITX 2. Opus 3. Colossus They are based on different hardware platforms, this means that if you need to upgrade you have to purchase another product, therefore you loose your initial investment, also because different products are based on different hardware in the traditional hardware-software combination. The only common features in all those products is the price, they are simply overpriced to make them more 'broadcast'.
MTX - Main View
Etere Products Range
Etere has a single framework, what you purchased is based on license only. You can change or upgrade without loosing the initial investment. MTX is an inexpensive add on in Etere product, and it is delivered all inclusive, no additional money is required for add on. Also Etere allows the same price for SD or HD product, and no update fee if you move from one platform to another. Etere is 'free to upgrade' policy.