EA1704 Etere SCTE-104 and SCTE-35 Driver01 August 2018
Etere supports broadcasting standards SCTE-104 and SCTE-35 to enhance content monetisation and allow you to tap on advertising opportunities in different markets. Etere redefines commercials deliveries to drive higher revenue.
Etere supports SCTE-35 and SCTE-104 standards to manage Dynamic Ad Insertion (DAI) and Digital Program Insertion (DPI). Benefits include capabilities such as the insertion of graphics, logos and tickers without changing the broadcast infrastructure. Etere SCTE104 and SCTE35 driver expands video monetization opportunities and allow you to tap on advertising opportunities in different markets.
Monetizing video content to platforms including Over-The-Top (OTT) and Video-On-Demand (VOD) on the internet is an important driver of business revenue. Having an effective ad insertion strategy can help you to deliver high quality content quickly to multiple platforms, leverage new revenue sources for advertisements and integrate effectively with other systems to ensure a seamless exchange of data across the complete media workflow.
SCTE-104 is a broadcast standard that defines the messaging in an SDI signal. It serves as a translator for communication between the automation and compression points of the system that inserts SCTE 35 private sections into an outgoing video transport. Conversely, SCTE-35 are timed metadata that are inserted by the driver to signal an ad insertion opportunity in the transport streams. It pre-defines exactly when an advertisement can be inserted in the stream and how long the duration should be. Once the ads are inserted, the video content and targeted commercials are stitched into a single stream to produce a seamless experience for the viewer. With Etere, you are able to deliver SCTE-35 and SCTE104 signals that drive multiple advertisement deliveries with the same program but without the additional costs. Etere opens up new media monetisation opportunities to drive remote ad insertions and to tap on advertising opportunities in different markets.
With the Etere Ecosystem framework which connects all departments, you can optimize your content management and increase operational efficiency. Etere SCTE-35 and SCTE-104 driver is integrative with Etere STMan and Etere Executive Scheduling. Etere STMAN offers an easy tool to populate secondary events associated with scheduled events. Etere provides support for even the most complex event structures involving multiple layers of graphical elements such as logos, crawls, subtitles and channel branding as well as device commands such as script, hex pass-through and channel switch. Moreover, STman automatically synchronises with the scheduled and automation schedules to match your updates, thus ensuring accuracy in the schedule at all times. It adapts easily to changing on-air requirements including last-minute changes.
Etere Executive Scheduling is a robust scheduling system that manages your complete broadcast planning and scheduling including license content, contracts, series, promos, programs, commercials and regional ad insertions. Schedules can be programmed to run automatically or manually. In addition, Etere also manages the rights management of all licensed content including verifying that scheduled events have the approved rights to go on-air. From the preparation of the scheduling grid to the placement of events, Etere supports all your mission-critical broadcast scheduling. Furthermore, Etere Scheduling provides you with over 140 types of reports with valuable insights on scheduled programs and secondary events. Etere empowers you with the tools and system visibility to optimise performance as well as define and achieve scheduling targets.
About SCTE standards
SCTE standards define a messaging system to manage Dynamic Ad Insertion (DAI) and Digital Program Insertion (DPI). It is launched by the Society of Cable Telecommunications Engineers (SCTE).
Advantages of Etere SCTE Driver
■ Send graphics, logos, tickers without changing the broadcast infrastructure
■ By sending metadata regarding the video and audio in a linear television network out-of band, the issues of ambiguity and corruption during delivery can be effectively eliminated
■ A single broadcast feed can support multiple different SCTE 35 profiles downstream
■ Can be used for automating live to Video On Demand (VOD)
■ Can be used to enhance Network DVR (nDVR) capability
■ Pre-roll triggers for scheduled insertion
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Etere was established in 1987 in Italy and it is amongst the worldwide leaders in Media Asset Management (MAM) and channel-in-a-box software solutions. Etere Media Enterprise Resource Planning (MERP) framework of scalable solutions are used by media enterprises across the end-to-end workflow. Etere MERP modular software including Media Asset Management (MAM), Airsales, Ad Insertion, Playout Automation, Broadcast Management System, HSM Archive, NRCS Newsroom, Broadcast Management System, Broadcast video over IP, IP Multiviewer and Live Censorship are built with an innovative architecture, offering the best flexibility and reliability in the market. Etere headquarters is in Singapore and it has a 24/7 support centre in Italy. firstname.lastname@example.org