IABM Journal: APAC Region Feature03 July 2020
IABM journal 113 features Etere's director, Fabio Gattari's take on his views about the business environment, trends and requirements of the APAC market. Download the full journal in the attachment or the link below!
Download IABM Journal 113
IABM Journal, Page 34, APAC Region - Feature
We spoke with five IABM member companies either based, or with operations, in the APAC region about the business environment, trends and requirements of this diverse market – and what effects the coronavirus pandemic is having now, and likely to carry forward into the ‘new normal’ world.
Etere is also a worldwide operation providing broadcast and media software solutions. “Backed by our mark of excellence in system design, flexibility and reliability for TV stations and media enterprises, we sell globally and we have a network of customers, partners and distributors from all around the world,” says Fabio Gattari, Director at Etere. “Some of our biggest and more established markets include Europe (Italy, Russia, Estonia, Netherlands, Portugal) and Asia (Vietnam, Philippines, Malaysia, Thailand, Indonesia). In recent years, our emerging markets include Africa, Middle East and South America where we have expanded our partnerships and distribution channels.”
Etere’s Gattari also very much sees the growth of OTT as the main market driver. “OTT content is the new frontier of media consumption that has gained traction in recent years. Etere OTT Delivery is a software solution that enables you to get a quick and easy way to export your content to over-the-top platform providers, meet all contract terms and media formatting requirements while ensuring the protection of your premium assets. The solution has been powered with workflow technology to provide automated and accurate transfer and transcoding capabilities that will allow you to make your media suitable to match the requirements of any OTT video delivery platform. OTT Delivery can be seamlessly integrated with your existing broadcast workflows to easily expand your multiplatform product offerings.
“Additionally, there have been demands for cloud compatibility and Etere has responded with an integrated cloud support,” Gattari adds. “Etere's integration with Microsoft Azure and Amazon Cloud allows users to access the cloud storage directly, without the use of third-party tools or drivers. Etere systems are designed to promote connectivity and collaboration across distributed work environments. Etere playout and archive solutions are cloud-ready; it supports a hybrid cloud setup that allows you to use a combination of public and private cloud services.
Since its beginings in 1987, Etere has been preparing users to be ready for the future. Etere is a worldwide provider of broadcast and media software solutions backed by its mark of excellence in system design, flexibility and reliability. Etere Ecosystem software solutions including Media Asset Management, Channel-in-a-Box, Newsroom, Ad Insertion, Airsales, Automation, Broadcast Management System, Censorship, HSM Archive, Logging, OTT/VOD Delivery, Radio-Live, Subtitling and Captioning software are built with an integrative Web and Windows architecture that are customisable to fit perfectly in your system. Etere delivers on its service excellence commitment with its dedicated team and a 24/7 worldwide support. Its portfolio of digital technologies and market-proven remote/on-site solutions including consultancy, training, installation and demonstrations are ready to run with your business no matter where you are. Etere enhances your adaptability for the future and empowers you with the software tools to drive your business to greater heights. www.etere.com