Etere MAM: Unlock Superior Workflow Efficiency with Enhanced Premiere Pro Plugin

As video professionals increasingly rely on seamless collaboration and fast turnarounds, Etere Media Asset Management (MAM) solution is rising to meet the demands. Integrated directly into Adobe Premiere Pro, Etere MAM empowers users to manage, transfer, tag, and publish media with unprecedented speed and intelligence. Here's how the latest updates sharpen your editing workflow:

Advanced Metadata Search & Inline Editing
With the latest Etere Media Asset Management (MAM) enhancements, editors can perform full-text searches across asset titles, codes, custom metadata, artists, and embedded keywords. What's more, metadata, such as loudness levels or artist names, can be edited directly within the asset for swift updates without navigating away from your work environment.

Automated and AI-Powered Metadata Tagging
Etere augments metadata tagging through sophisticated AI tooling:
■ Face Recognition identifies individuals across various lighting and angle conditions
■ Speech‑to‑Text (120+ languages) enables subtitle generation and global dialogue search
■ OCR in Video extracts text from on-screen visuals, making archival and discovery a breeze

Audio Fingerprint Recognition for Smart Tagging
Search smarter, not harder. Etere plugin now supports audio fingerprinting, allowing you to match short audio snippets, like jingles or theme tunes, within videos and automatically tag them, streamlining creative workflows.

Robust and Secure File Transfers
By bypassing conventional FTP limitations, Etere MAM delivers fast, resilient file transfers (locally or cloud-based), integrated VOD workflows, quality checks, transcoding, MD5 checksum validation, versioning, encryption, and even Active Directory–based user rights, all within Premiere Pro's ecosystem.

One-Click Social Media Publishing
Once content is edited, the plugin enables direct publishing across popular social platforms like Facebook, YouTube, LinkedIn, X and Telegram. From conversion to remote uploads, everything happens with a single click, perfect for tight deadlines.

Synergy with Adobe Premiere Pro’s Own AI Enhancements
Adobe’s June 2025 update (v25.3) introduces features that pair seamlessly with Etere MAM’s capabilities:
■ Advanced filtering in the Search Panel lets editors quickly surface clips by metadata, a seamless extension of Etere’s inline tagging and search
■ Label colors in sequence tabs enhance project organization, matching Etere's automated metadata workflows
■ Improved metadata handling for high-end formats like DNxHR, DNxHD, PNG, and HDR is aligned with Etere’s precise delivery and tagging strategies
■ Generative Extend, Premiere Pro’s latest generative AI feature, extends clips or fills ambient sound, which complements Etere’s automated content management, facilitating rapid creative iteration.
■ Generative Extend, Adobe’s AI feature to extend clips or fill ambient sound, complements Etere’s automated content management, facilitating quick creative iteration.

Final Thoughts
By merging Etere MAM's powerful asset intelligence, tagging, transfer automation, and direct publishing with the AI-enhanced editing environment in Adobe Premiere Pro, editors benefit from a truly streamlined, future-proof workflow. The plugin accelerates content creation—letting creativity reign while routine tasks fade into the background.

Schedule a Personalized Consultation with the Etere team at IBC
Date: 12-15 September 2025
Venue: RAI Amsterdam, IABM Lounge
Use our customer code IBC1298 for a complimentary visitor pass

See you in Amsterdam!