New TV: Media Asset Management and Newsroom Integration

New TV: Media Asset Management and Newsroom Integration

08 July 2016

This paper describes how Etere, a world-wide media management solutions provider for broadcasters, media companies, content providers and house, is able to provide a solution that will closely interact with the current News system as well as with the other sub-systems present in the station, from ingest to playout, allowing to search, browse, edit and deliver media files stored across the various sub-systems present in the global solution.

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Introduction
Broadcast stations are moving their workflows to a tapeless environment, a streamlined system able to capture, edit, catalog and deliver contents with greater speed and efficiency, to accomplish this objective. A tapeless news workflow system must be able to interconnects the various departments of the station including Newsroom, Video Studios, Post-Production, Media Management, Traffic Server, Playout system, and the archiving and storage systems.
Etere’s solution is a distributed system that increases efficiency and avoids human error by centralizing decision-making, content creation and monitoring of the news broadcast over one integrated system, this system maintains consistency between the newsroom, the production and the playout. Etere will allow playlists, formed by news, programs and commercials, to be prepared in advance across an accurate schedule structure, supporting the last minute modifications that characterize the playout of News, with faster operations, and increased efficiency.
This paper describes how Etere, a world-wide media management solutions provider for broadcasters, media companies, content providers and house, is able to provide a solution that will closely interact with the current News system as well as with the other sub-systems present in the station, from ingest to playout, allowing to search, browse, edit and deliver media files stored across the various sub-systems present in the global solution.
Etere Solution: Overview
Etere’s proposed solution aims to implement a “Media Asset Management and Newsroom integrated system”, this solution will be based in the distributed architecture of Etere, a key characteristic that will permit not only to tightly integrate the hardware current available in the station but also to support future devices integration.

The solution proposed by Etere will provide the station with a rock-solid distributed system able to integrate into a single solution the key features of a Media Asset Management system empowered with a Traffic service for commercial assets, plus a tight integration with the Newsroom Computer System used by the station. Additionally, Etere’s solution will permit to straightly connect ingest channels with Etere MAM to browse and edit media assets before their delivery.
Etere’s solution consist of a system intended to be the core of the global system, providing media archive management and delivery services including instant access and delivery of media files. Operations related to all contents present in the station are cemented on a file-based workflow framework featuring a wide range of function-specific workflows for ingest, production and playout with additional traffic capabilities. The modules that Etere will implement across the system are briefly described below:

■Etere Ingest, the flexible solution for capturing contents from a wide range of sources
■Etere MAM, the best solution for indexing and editing a huge amount of media assets, it provides tools for an easier metadata insertion and video cut and merge
■Etere MOS Gateway, a module to create EDL-based video segments and automatically register them as MOS objects that will be instantly available for attachment in a story
■Etere Automation, a fault-tolerant system to automate the playout of scheduled contents
■Etere Memory, the video-logger in charge of recording all broadcasted events from specific time slots in dedicated storage devices
■Etere Air Sales, the traffic system to manage sales and planning of broadcast commercials from the reservation of space and the traffic schedule manipulation to the final invoicing
■Etere HSM, an automatic tape-based storage system for long-term management archive
■Etere Media Manager, the enterprise workflow-based media manager that guarantees timing and effectiveness on media transfers between devices

An Etere-based media management and news integrated system is able to interface existing systems such as newsroom computer systems and NLE systems, while maintaining the consistence of its wide set of characteristics including:

■A distributed architecture managed via workflow to avoid any single point of failure
■Transparent media transferring, the correct media format will be always delivered
■Browsing features including preview, slow-motion, timecode, bookmarking and metadata
■Robust editing functions including video cut, merge, overlay and restore
■Quality preservation and high availability of archived and catalogued media content
■Tight integration with Newsroom systems such as ENPS
■Full integration support for NLE stations, including content uploading or downloading