ETERE AD INSERTION

ETERE AD INSERTION

07 September 2018

Etere Ad Insertion is a complete software solution for targeted and dynamic ad insertion. It optimizes resource management, content monetization and advertising ROI.

Etere allows the operator to manage dynamic ad insertion for live content with frame accuracy, thus increasing monetization opportunities. Etere delivers a cutting-edge solution that is capable of managing the the end-to-end process including resource management, insertion of filling events on demand, scrolling text, logo and CG insertions. It offers a real-time insertion of video clips, logos, CG graphics, graphics overlays and scrolling text into stored content or even live content. It is a fully integrative software-based solution that increases revenue and operational efficiency. Ad Insertion can be operated on either automatic or manual modes. Etere is also completely scalable and capable of managing an unlimited number of TV channels.

■ Featuring a high density Digital Program Insertion(DPI) ad server, it is capable of Ad Insertion on compressed video channels
■ SCTE-104 and SCTE-35 compatibility for targeted ad insertion
■ Effective monetization of advertisements with location specified programming
■ Multi-network capabilities
■ L-shaped squeeze and overlay for ads
■ Seamless insertion of advertisements into live, linear or video-on-demand (VOD) content
■ Supports IP connection, SD and HD inputs and outputs
■ Manages channels independently for each network
■ Quick insertion feature, capable of managing even last minute changes and filling events
■ Start via GPI/SCTE signals/VANC codes
■ Integrated Cue-Tone decoder
■ Main and backup redundancy
■ Ads are inserted inside, overlaid or around the content via slices, overlays, text crawls, alert bugs and video squeezes
Part of Etere Media Enterprise Resource Planning (MERP) Cloud for a tight integration and real-time connectivity between different departments.
Executive Scheduling and Airsales:
■ SQL-based centralized database for a streamlined management
■ Connects playlists to regional ad insertions, licensed content, contractual commercials, missing materials and imported materials
■ Airsales allow operators to vary the commercial scheduling of a station in the various transmission networks
■ A complete and real-time management of commercial orders including:
-Sales proposal
-Invoicing
-Billing of commercial orders
-Approval and scheduling
-Ad insertion schedule reservation
-Log and search of commercial orders
-Seamless commercial graphics/logos workflow from production to edits, scheduling, invoicing and playout
■Enhanced advertisements with the embedded 2D & 3D logo generator, supports multiple overlays and layers
■Seamless commercial graphics/logos workflow from production to edits, scheduling, invoicing and playout
■Pre-set and real-time preview features enable preliminary checks on the graphics
■Dynamic ad insertion: Inserts 2D and 3D logos into live/stored video feeds on a schedule
■Compatible with a wide range of graphics files: TGA, AVI, MOV, SWF, PNG, JPEG, GIF

■ Integrated with Etere Airsales
■ Full workflow from Bookings to Billings
■ Invoice generation
■ Salesman commissions
■ Budgets
Key Features
Key Features
■ Featuring a high density Digital Program Insertion(DPI) ad server, it is capable of Ad Insertion on compressed video channels ■ SCTE-104 and SCTE-35 compatibility for targeted ad insertion ■ Effective monetization of advertisements with location specified programming ■ Multi-network capabilities ■ L-shaped squeeze and overlay for ads ■ Seamless insertion of advertisements into live, linear or video-on-demand (VOD) content ■ Supports IP connection, SD and HD inputs and outputs ■ Manages channels independently for each network ■ Quick insertion feature, capable of managing even last minute changes and filling events ■ Start via GPI/SCTE signals/VANC codes ■ Integrated Cue-Tone decoder ■ Main and backup redundancy ■ Ads are inserted inside, overlaid or around the content via slices, overlays, text crawls, alert bugs and video squeezes
Commercial Order Management
MERP Integrations
Part of Etere Media Enterprise Resource Planning (MERP) Cloud for a tight integration and real-time connectivity between different departments. Executive Scheduling and Airsales: ■ SQL-based centralized database for a streamlined management ■ Connects playlists to regional ad insertions, licensed content, contractual commercials, missing materials and imported materials ■ Airsales allow operators to vary the commercial scheduling of a station in the various transmission networks ■ A complete and real-time management of commercial orders including: -Sales proposal -Invoicing -Billing of commercial orders -Approval and scheduling -Ad insertion schedule reservation -Log and search of commercial orders -Seamless commercial graphics/logos workflow from production to edits, scheduling, invoicing and playout
Logos and graphics Overlays
Embedded Logo Generator
■Enhanced advertisements with the embedded 2D & 3D logo generator, supports multiple overlays and layers ■Seamless commercial graphics/logos workflow from production to edits, scheduling, invoicing and playout ■Pre-set and real-time preview features enable preliminary checks on the graphics ■Dynamic ad insertion: Inserts 2D and 3D logos into live/stored video feeds on a schedule ■Compatible with a wide range of graphics files: TGA, AVI, MOV, SWF, PNG, JPEG, GIF
Ad Insertion
Airsales and Accounting
■ Integrated with Etere Airsales ■ Full workflow from Bookings to Billings ■ Invoice generation ■ Salesman commissions ■ Budgets