Myawaddy TV in Myanmar Upgrades from Media Alliance to Etere Ecosystem

Myanmar's leading broadcaster, Myawaddy TV in Naypyidaw, has selected Etere as its trusted partner to streamline its complete broadcast workflow. Etere Ecosystem seamlessly integrates every step of the media lifecycle, from metadata management to content delivery, delivering unrivaled efficiency.

Following an extensive technical evaluation, Myanmar’s premier free-to-air broadcaster, Myawaddy TV Naypyidaw (MWD), has chosen Etere as its strategic solutions partner to transition from its legacy Media Alliance system. This marks a significant milestone in MWD’s digital transformation journey, positioning the broadcaster at the forefront of innovation in media operations.

Etere Ecosystem offers a unified and scalable architecture that seamlessly manages end-to-end broadcasting workflows. With fully customisable modules and dynamic adaptability, Etere is engineered to meet the evolving demands of modern media enterprises.

Etere Media Asset Management (MAM) for a More Efficient Way of Working
At the heart of this transformation is the Etere Media Asset Management (MAM), the central repository of the Etere Ecosystem. This cutting-edge solution simplifies and enhances the ingest, indexing, storage, and retrieval of digital assets. Etere MAM orchestrates workflows with unmatched efficiency across the entire media organisation.

Powered by Advanced AI Technologies, Etere MAM Includes Smart Features:
■ Facial recognition
■ Optical Character Recognition (OCR) for precise text extraction
■ Speech-to-text for automated closed caption generation

These features enable intelligent automation and data analysis, streamlining even the most complex operations with ease.

By adopting Etere MAM, MWD gains a robust software toolset to accelerate media delivery, support multi-format content, and ensure frame-accurate, high-quality output, ultimately driving greater operational efficiency and ROI.

Unlock Seamless Operations and Elevate Performance with Etere Ecosystem
Etere Ecosystem is a fully software-based solution designed to seamlessly integrate all company data, enabling smooth and efficient communication across every department. With Etere, MWD can unify operations under a single, powerful system, streamlining the management of production facilities and enhancing the overall workflow.

Etere's deployment at MWD includes a comprehensive suite of Etere modules, each designed to optimise specific facets of broadcast operations:
■Etere Web: Facilitates seamless internal and external communication across departments, staff, suppliers, and clients
■Etere T-Workflow: Visualises and automates workflows from content creation to delivery using intuitive digital diagrams
■Etere Media Manager: Manages content transfer, duplication, and movement with customisable workflow rules
■Etere Proxy Browsing: Enables advanced clip browsing, editing, and selection with full web integration and streaming support
■Etere Transcoder: Supports all major format conversions and frame rate adjustments for versatile encoding workflows.
■Etere Broadcast Quality Player: Delivers 4K-ready, dual-monitor playback with QC features for superior viewing and monitoring
■Etere F90: Streamlines SQL database import/export processes for efficient data handling
■Etere Studio Player: Supports live and prerecorded playlist broadcasting with intuitive controls
■Etere Ingest: Modular ingest solution for reliable acquisition of all common feeds
■Etere SNMP Console: Centralised monitoring with automatic recovery and support for third-party SNMP messages
■Etere Multi-Channel Ingest: Handles up to 6 live channels with preview capabilities, ideal for large-scale operations
■Etere Technical Support: 24/7 expert assistance, VPN access, instant chat, incident reporting and tracking, unlimited software updates, and a commitment to vest in Research and Development to keep systems optimised.

Ready to Elevate Your Media Strategy?
Etere’s integrated approach empowers broadcasters like MWD to streamline operations, enhance content quality, and future-proof their infrastructure. For a tailored media management strategy that aligns with your business goals, reach out to us for a personalised consultation.