DYNAMIC AD INSERTION

DYNAMIC AD INSERTION

13 November 2018

Etere ad insertion empowers you with the software tools to manage Video Monetization and to increase the ROI on your media assets. With Etere, it is easy to manage dynamic ad insertion and strategic ad scheduling requirements across multiple platforms and formats.

Etere solutions manage the end-to-end media lifecycle of broadcast and media enterprises. Take the first step to achieve the results-driven success that you want. We can help you to attain results that are tailored for your success. Talk to us at info@etere.com

Simplifies the Process, Amplifies the Returns
The advertising life cycle is one that is competitive and constantly evolving. New media platforms such as VOD and IPTV have opened up new video monetization platforms for broadcasters and media enterprises. Etere provides an end-to-end range of open-source, integrative and flexible solutions, empowering broadcasters to fulfill all advertisement insertion demands and to deliver reliable results without complexity or high costs. Our vision is to empower users through a solid framework of effective workflow solutions that streamlines content delivery, increases the ROI on video monetization and lowers operating costs.

Etere Ad Insertion
From Dynamic Ad Insertion to Multiscreen Ad Insertion/Multichannel Ad Insertion, Etere empowers broadcasters with a seamless ad experience across all platforms to monetize linear delivery, non-linear delivery and live content. Etere Ad Insertion also supports SCTE-35 and SCTE-104 standards for targeted ad insertion including the insertion of cue tone, graphics and squeeze. It is a software solution that enables any station to insert network-specific advertising messages into a media stream such as a television program. Sales executives are also able to schedule commercials and recurring events in advance. For a fault-resilient performance, Etere Ad Insertion features main and backup redundancy as well as independent video server channels for each network. It features automatic filling of remaining schedule split clusters, a simplified resource management, logo and CG insertion with Etere ETX-G integration and full GPI support for sending and receiving signals.

Etere incorporates a Media Enterprise Resource Planning (MERP) approach that provides the best video monetization opportunities and return on investment. Etere MERP incorporates an integrated database for real-time updates of the ad insertion lifecycle including strategic planning, live playout and media management information. In a fast-paced commercial environment, the ability to perform on-the-fly changes empowers broadcasters to meet the demands of dynamic ad insertion with greater control and flexibility. Etere simplifies the workflow and increases operational efficiency with its suite of solutions that are designed to effectively manage critical operations with reliable systems and the latest cutting-edge technology.

Etere Airsales Lite
Etere Airsales Lite is a simple, efficient and powerful solution for the scheduling of commercial events including invoice management. It features commercial planning tools such as timeslots and rotation tables based on fixed times.

Etere F90
Etere F90 is a module that provides a more efficient connection between two different systems and guarantees the maximum accuracy in the information importing and exporting processes, through a fully automated and paperless data flow application.

Etere Executive Scheduling
Etere Executive Scheduling is the complete planning solution that significantly boosts the efficiency of your short and long-term playlists.

Etere Airsales
Etere Airsales is an integrated solution for traffic, accounting and all sales management-related operations. Etere Airsales leverage on the benefits of an integrated database that provides real-time updates for an enhanced inventory control and advanced schedule management. Etere Airsales manages the full spectrum of advertising sales activities including pre- and post-sales activities, sales campaigns, customer relationship proposals, commercial planning, invoicing, salesmen and agencies commissions.

Etere ETX-G
Etere Ad Insertion's integration with Etere ETX-G enables a single system to perform time delay and ad insertions. Users are also able to tap into the CG capabilities of ETX-G to manage the overlay of logos for advertising purposes. The integration enables SD/HD inputs-outputs, independent video channel for each network with main/back up redundancy, variable time delay and GPI triggering.

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Etere was established in 1987 in Italy and it is amongst the worldwide leaders in Media Asset Management (MAM) and channel-in-a-box software solutions. Etere Media Enterprise Resource Planning (MERP) framework of scalable solutions is used by media enterprises across the end-to-end workflow. Etere MERP modular software including Media Asset Management (MAM), Airsales, Ad Insertion, Playout Automation, Broadcast Management System, HSM Archive, NRCS Newsroom, Broadcast Management System, Broadcast video over IP, IP Multiviewer and Live Censorship are built with an innovative architecture, offering the best flexibility and reliability in the market. Etere is headquartered in Singapore, with a dedicated 24/7 support centre in Italy. Е-mail: info@etere.com
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About Etere
Etere was established in 1987 in Italy and it is amongst the worldwide leaders in Media Asset Management (MAM) and channel-in-a-box software solutions. Etere Media Enterprise Resource Planning (MERP) framework of scalable solutions is used by media enterprises across the end-to-end workflow. Etere MERP modular software including Media Asset Management (MAM), Airsales, Ad Insertion, Playout Automation, Broadcast Management System, HSM Archive, NRCS Newsroom, Broadcast Management System, Broadcast video over IP, IP Multiviewer and Live Censorship are built with an innovative architecture, offering the best flexibility and reliability in the market. Etere is headquartered in Singapore, with a dedicated 24/7 support centre in Italy. Е-mail: info@etere.com