Etere Customizes Solutions for RAI

Italy's state owned public broadcaster and the biggest television company in Italy, RAI (Radiotelevisione italiana S.p.A), renews its confidence in Etere with its upgrade of Etere custom developments.

Italy's state owned public broadcaster and the biggest television company in Italy, RAI (Radiotelevisione italiana S.p.A) has been a customer of Etere since it chose Etere tapeless system to manage RAI playout in 1993. RAI operates 15 television channels nationwide including Rai 1, Rai 2, Rai 3, Rai 4, Rai 5, Rai Gulp, Rai Movie, Rai News24, Rai Premium, Rai Scuola, Rai Sport 1, Rai Sport 2 and Rai Storia.

Etere continues to maintain a strong relationship with RAI. The national broadcasting company confirms its confidence in Etere with its latest renewal of Etere Workflow and tailored solutions. The latest developments equip the station with custom solutions to manage RAI's advertising rotation lifecycle and to align their system with its dynamic enterprise needs. Etere empowers the media enterprise with Etere's market-proven tools to raise the bar and gear up for new market opportunities. Etere forward-thinking solutions provide results-driven success that are scalable and customisable for the best returns on your investments.